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World > Help > Marketing Plan

Marketing Plan for Hotels

Since 1999, when we began operations, we have seen the Internet transform Hotel marketing and its planning.

In the early days customers would be reticent to put their card details into a website; and hoteliers would consider entering stock into a website 'a waste of time, when they could just answer the phone'.

How things have changed - and they will continue to change. We believe that any hotel anywhere in the world can now rely exclusively on the Internet for its marketing. This is On-line marketing.

On-line marketing has revolutionised hotel marketing. Why? One simple reason. With On-line marketing everything is measurable - right down the the last cent - and the expenditure directly measured to the resulting new business.

Old school Off-line (traditional) marketing relies on surveys, special phone numbers, voucher and coupon codes and marketing puff from magazines etc. All of which is problematic, cumbersome, error-prone and expensive.

Why BedandBreakfasts.net should be part of your On-line Marketing Plans?

 
  • We provide a link to your own website.
  • Direct advertisers with us get a link from their listing to their own website.

    This is what most customers want and what most Hoteliers want - it means you can just update your own website without having to inform any number of other sites (directories, booking systems etc) about any changes to your Hotel e.g. room prices, changes in facilities, local events, photos etc.

    This saves you time and effort, and keeps your Internet presence up to date at all times.

         
    • Google Rank is passed to your own website.

    In an ideal world when people go to Google and search for accommodation they will see the hotel's own official websites appear as well as booking engines (which can provide value added features such as availability from a single search).

    This can only be achieve by getting a good Google rank to your own website. Our link to your site is part of the process you should employ as well as using the correct keywords on your own site to gain a slice of the free Google traffic available.

         
       
    • No Commission on referrals.
     

    We don't charge a commission. This means that you can keep your costs low and customers happy.

    You can also maintain your own On-line booking system on your own website. This means you only need to edit one set of availability pages rather than many at different providers websites and can shop around for the best price/lowest commission.

    You could even have your webmaster build your own booking system and cut out any commissions (apart from your Bank's commission).

         
    • Free to try with absolutely no commitment.
     

    All accounts are free to try and we are always looking for ways to work with Hoteliers to provide more traffic free.

    If you do choose to pay then all purchases are pre-pay so you never get unexpected bills.

    Depending on your region or territory our marketing people offer different packages and solutions. Sign up and see what's available in your region.

         
     
    • Our existing customers are very happy.

    Please read some testimonials that have been sent in by our existing customers. We don't need to say anymore.

    • Advertising through Linking is the way forward as not only is it free but it increases your google ranking, and at the same time increasing the number of people booking our B & B.

    Bryan Scotties, Kirkcaldy

         
    • We appear on lots of search engines like Google and directories like Yahoo!
     

    Pretend you are a customer and looking for accommodation. Where do your customers go when looking for accommodation? Go to those sites and enter keywords e.g. Your city name and 'Budget Hotel' or A local tourist hot spot - maybe a local Museum and ' nearby Accommodation'.

    The sites that appear regularly are sites that you should consider advertising on.

    To sign up with us select your country from our Hotel Advertising List

     
     
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